Sculptor1 wrote: ↑January 9th, 2024, 6:53 am
Sy Borg wrote: ↑January 8th, 2024, 4:42 pm
Sculptor1 wrote: ↑January 8th, 2024, 7:27 am
Sy Borg wrote: ↑January 7th, 2024, 7:05 pm
It's rather like what happened to pop music. In the past, there were classic songs created with obvious passion and talent like Strawberry Fields, Classical Gas, Apache, What's Going On, Wipe Out, Macarthur Park, Respect, Also Sprach Zarathustra, Picnic at Hanging Rock, Frankenstein, Us and Them, Jessica, Bohemian Rhapsody, Feels Like Teen Spirit, Hurricane, etc.
However, over time companies build up a body of knowledge about what sells and what doesn't. That experience forms the basis of their formula formulas for hits. These formulas become ever more refined over time. In the past, unusual or innovative art was thought to have potential. Now, any art that is unusual or innovative will be deemed an unacceptable risk.
I noticed a similar process of rationalisation in the workplace. Every perk that helps make a job enjoyable would gradually be stripped away with each budget, as bean-counters searched for savings. They would reduce work conditions to a meanly rationalised standard. It's the evolution of Taylorism, I guess.
Yes I think this happens a a level behind the actual song writing.
Before the Beatles, in the UK at least, most pop was written behind the scenes and the artist was selected for the song. But singer/songwriters like Muddy Waters, Chuck berry, and their own musical ancestors came up from the bottom and were exploited by music producers. By the time the Beatles, and Stones were at ork in the 60s the paradigm switched so that the industry promoted great bands but were at arms length when it came to the act of musical creation. Pink FLoyd, Black Sabbath, Led Zep were all writing automomously. But the grip from the industry reached in deeper.
Now we seem to be back to the industry having more control. Not because there are not songwritter/performers out there, but because the industry seem to want to promote those upon which they have maximum control, and so you get empty hearless, formulaic beat pop.
It seems there might even be some science in the creation of addictive sounds, such as Lady Gaga "p-p-p-poker face", techniques of counterpoint and Auto-tune, modulation techniques, looping sequencing, sampling - all reove the artist from the creation process.
An excellent summary of the situation. Motown might have been the first tipping of power back towards the corporate, with younger, hipper executives getting more involved. This, after a golden period where old executives who did not understand the new music tended to just let young artists get on with it. The Motown approach was super hip and effective at the time but it arguably set a problematic precedent.
It's interesting to note that the Labour Party's socialist taxation strategy created a massive boost in creativity at the and of the 1960s and into following decades.
The Beatles made huge wealth but were forced to pay up to a 90%+ tax on their top earnings. The way to avoid giving it all to the government was to invest it in Apple Records, and Abbey Road studios became a great creative hub in music in the early 70s, producing new artists and without the corporate heavy handedness.
England from the mid 60s to the mid 70s did have an incredible burst of creativity, which then travelled across the Atlantic. Even today, much of the music I listen to comes from that time. In time, the movement went stale, as all things do, but it was grand while it lasted.
Just panning back out to the thread in general, while we reportedly have an ageing population, the average mental age seems to be reducing. I find it interesting just how interested adults are in Disney content - the Marvel franchise, Snow White, the Little Mermaid etc. The "sweet spot" has long been content that children can enjoy, but contains subtleties that their parental chaperones can also enjoy, eg. Star Wars, Toy Story.
When I look back to my parents' tastes, the idea of them being interested in such children's tales would be laughable. Dad was into the Bourne Identity and other such adventure/spy thrillers and Mum was into Wuthering Heights, Lawrence of Arabia and generally into grandiose epics.
Maybe it's the influence of the 60s but today's adults are much more "out there", more interested in the fantastical than the grounded. This is where woke media runs into trouble, in having films "reflect the world the way it is today". Simply, people have never been hungrier for escape, but activist film makers are not letting them do it. Apparently, easy escapism is seemingly not permitted until men, heterosexuals, whites and Jews atone for their imagined sins [sic].
On the plus side, if fans of somewhat infantilised content become sufficiently fed up with being patonised, that may be the spur for those viewers to look beyond the mainstream for content, which might help the work of worthy, smaller, independent film makers achieve prominence.